Juice Generation® is New York City's premier juice bar, making (in my opinion) the best smoothies and fresh squeezed juice in the city (their vegan bakery is also very delicious and changes seasonally).

The Juice Generation® mousse cups were one of the many packaging projects I had the opportunity to work on. I loved working on these because of the challenge they presented: incorporating all necessary information on the label, while making sure to showcase the product and stay on brand. The biggest challenge was trying to incorporate the logo in a prominent way (with label real estate being being so tight).

My solution: put the logo on top-- making it the first thing the customer sees before opening the product. 

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