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UI, UX, Typography, Iconography, Style Guide Creation, Photography, Photoshop

In an effort to drive more consumers to the Juice Generation® Loyalty Program, the Juice Generation® App was redesigned.

Working with the chief brand officer, CEO and developers, we redesigned the interface and usability.


The first step was establishing application functions and wireframes.

I tackled this by sketching wireframes and listing all possible application functions. 

Color was also very important to me. I wanted to update the new interface with a clean and simplified feel.

I felt color was best achieved through simplicity: 2 main colors with an accent of JG's iconic green.

Individual-3 color example.jpg

Imagery was also a big part of the design. Photography was important not only because of what it showcased, but because the color, composition and ingredients needed to compliment the new design.

We staged a couple photoshoots, carefully composing product and ingredient layouts. Below are the final results. 

Individual-3 photo example-white.jpg

The icon was one of my favorite challenges. The previous icon tried to squeeze the entire JG logo into the small square-making it unrecognizable. My solution was to break down the main proponents of the logo- creating something that would make the icon understandable and clear at first glance. 

Final Icon

With this new design users can:

• See menu items

• See transaction history

• Earn points towards a reward with every purchase

• See reward status

• Purchase products through the app

• See locations (with GPS functionality)

• Register, create & edit an account

• Load/reload money onto their account

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