CBD products are very popular at the moment. Seen on menus and in beauty products throughout the US, it is growing in popularity due to its claims to help relive anxiety and stress. I wanted to create a design that evoked this. The client was very insistent that the design reflect a sense of quality, since most of the product ingredients would be sourced locally. The company allowed me to share designs on my website, however, I was not allowed to share the name (hence the generic "CBD Company" name displayed above). Needless to say, the name also played a role in the design as well.